ICE, the Agency for the promotion on foreign markets and internationalization of Italian companies, in partnership with CIS – Interporto Campano, recently organized organized two meetings to provide Campania Region small and medium enterprises information on International markets with a special focus “Strategic Marketing and communication”.
The event organized by ICE Agency falls under the project Piano Export Sud 2, also known as PES2, financed with PONIC 2014-2020, ERDF Asse III funds. PES 2 is broken up into two actions of training and promotion addressed to small and medium enterprises with the aim of helping potentially exporting companies to change their status into regular exporters.
Roughly 60 companies attended the Workshops and took part to the two different moments. The classroom training on topics such as marketing strategies, distribution channels and effective and efficient communication was preliminar to a mentoring activity with one to one study meetings in small groups of companies and an expert teacher part of ICE Faculty, dott. Vincenzo Carnevali.
From Cis News n.5 – 23 February 2018